SEO – Search Engine Optimization.
SEO is the process of improving the volume or quality of traffic to your website from search engines like Google, Bing, Yahoo etc. via “natural” or un-paid (“organic” or “algorithmic”) search results in search engines. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and so on.
There is lots that can be done – just google SEO and you will see the long list of technical information on how to do this. This is all very important and simply boxes that must be ticked but it is also important to simply concentrate on publishing unique, relevant and quality content. If you do that the rest will all fall into place.
Some good articles on the subject can be found at: